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Preaching
to a Multi-generational Assembly
Andrew-Carl
Wisdom, O.P., D.Min., is a preacher and promoter of vocations
for the U.S. Dominican Central Province
. With
the acceleration of technological change, new and distinct generations
are created faster than before. Generational boundaries become more
fluid. Multiple age groups have different generational mindsets,
distinct worldviews, and varied spiritual needs. How, then, do preachers
speak to congregations that comprise four to five separate generations?
Preaching to a Multi-generational Assembly addresses how to effectively
and credibly preach to all generations at the same time.
In Preaching to a Multi-generational Assembly Andrew-Carl
Wisdom offers a credible, new homiletic model to make Catholic preaching
more exciting, accessible, and effective for both the assembly and
preacher by making it more generationally relevant. He reflects
upon the current state of preaching through Catholic and Protestant
voices. He argues from communication theory that generation is a
subculture like ethnicity and race and should be seriously considered
in homiletic preparation. He applies contemporary marketing segmentation
theory to preaching in proposing a qualified "generational segmentation"
of the Sunday assembly. Finally, he combines both theories to demonstrate
both the opportunity and viability of intergenerational preaching
in a Catholic context.
Since the time of St Dominic, more than 800 years ago, Dominicans have been
living and sharing the message of the Gospel. Today thousands of sisters,
nuns, priests, brothers, associates, and laity serve in more than 100 countries
around the globe.